High at the top of this aggressive product strategy, pushing the envelope of maximum quality, all the features, at a fraction of the prices, there is a single product that glues it all together. And meanwhile, they are already leading in the cloud. Blackmagic is selling complete 4K production systems at unbeatable prices and with features that would require 10 different products from other manufacturers to obtain the same functionalities. To a point that it becomes almost impossible to understand what the rest of the industry is doing, while Blackmagic Design keeps pushing on at a relentless pace.Īs an example, while many of the major broadcast product manufacturers present at NAB 2023 are still scratching their heads on how to convert existing products and solutions to support IP and full cloud operations, they are also delaying offering any new affordable production solutions, particularly run-of-the-mill 4K video solutions. Among those many products that expand even more all the content production areas, pushing the envelope even further than any other company, Blackmagic is creating an inescapable audio ecosystem around its Fairlight audio production tools.Īs the charismatic Blackmagic Design CEO, Grant Petty states, all the things that the company keeps developing and offering the market are the very things that him and his team feel they need, want, and doesn't exist. And the Australian company displayed all of them in one of its larger exhibit areas ever (not even fair to call it a booth, it was more like half the hall). As usual, Blackmagic Design had many exciting announcements to make at NAB 2023.
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